The best new summer sports - 3. SUP

After much planning, decorating, sourcing, packaging, pricing, and more, it was time to launch. Celebrating with a small party for friends, family, and everyone in between, we finally shared our brand and products with the world. There’s no one way to start a business, so it was great to see everyone that helped us find our own way here in one room with us.

Meet Alex.

Alex works in small production runs, developing and improving upon her designs while staying true to the essential elements of the label: a playful use of color, a minimalist design, and a timeless, functional style. alexbender products are made to be used and made to last.

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